Ampersand Bay Resort is a waterfront resort in Saranac Lake, New York. Management changed for the first time in over a decade, and they were seeking a jumpstart to all things marketing. Historically the marketing was kept very minimal, with occasional emails to returning guests & once-a-month organic social media posts.
We crafted a strategic sales & marketing funnel to identify customers during their purchase journey and lined up marketing initiatives accordingly. This included things like regular organic social media posts with strategic copywriting, content, hashtags and community engagement, paid social ads across meta channels, print advertisement graphic design, promotional giveaways, bi-monthly email newsletters & blasts, google my business management, and assisting onsite staff with ala carte strategy consulting.
In their first year of new management, they have doubled their bookings.
SERVICES: Advertisement Graphic Design, Copywriting, Local SEO, Social Media Management, Paid Ads, Email Marketing, Sales and Marketing Strategy, Project Management