Homestead Development Corp. is a nonprofit developer whose goal is to develop more affordable housing ownership possibilities for Lake Placid, NY. They built a community dubbed Fawn Valley, which consisted of single-family homes & townhomes in the village, and sold to local essential workers who qualified.

 

The positive impact Fawn Valley would provide to the community was great- so marketing to locals was critical. While they had some staples like their logo & website already, they needed someone to help maintain their brand and spread the word.

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Together we have crafted strategies to attract more email newsletter sign-ups, regular email newsletters and blasts, social media management, webmaster updates, content creation for their website, and informational brochures to give locals seeking homeownership.

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SERVICES: Copywriting, SEO, Web Maintenance, Social Media Management, Email Marketing, Brochure Design