Off The Field Sports is a screen-printing & embroidery business in Upstate, New York that specializes in sportswear for athletic teams. They have been operating for over 20 years, mainly with schools, colleges, and the state to supply jerseys, spirited apparel, and competition memorabilia.

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While they have had various versions of DIY logos throughout the years, they wanted a refresh to go along with their new e-commerce strategy & website (which we are also developing together.) This meant staying true to their current athletic audience but also attracting a new audience of alumni, local tourism, and sporting team fans.

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Their top brand values are loyalty, trust, and simplicity. Their customer journey is simple, they pride themselves in always going the extra mile to ensure quality, and have continued to work with their same core customers for decades.

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We decided to include their past Shamrock image mark to remind current customers of the brand's roots. The color palette is muted and harmonious, conveying simplicity & professionalism. The vintage fonts give a feeling of nostalgia, paying homage to the days of baseball cards & playing outside until the streetlights came on.

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Refreshing their branding allowed OTFS to feel comfortable expanding and adding to their target markets, encouraging them to increase revenue from additional sales.

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SERVICES: Branding, Collateral Design, Web Design, Copywriting, SEO, Social Media Management, Paid Ads